Zutano Supports Downtown Retailers with Children's Fashion

[Mary A.]

Did you know that the smallest state capitol in the nation is also one of the homes of top boutique children’s apparel designer Zutano? While the Zutano company offices are based in Cabot, VT and East Montpelier, the adorable Zutano Company Store is located on the corner of State and Main Street in the center of downtown Montpelier. Offering a bounty of bright clothing, along with unique baby and children’s toys and gifts from around the world, this sweet retail shop is one of the most popular contributors to an annual fashion ritual in the heart of this rural downtown.

Last Saturday, June 2^nd marked the 3^rd annual Montpelier Fashion Week, complete with mid-day runway shows and sidewalk markets. From 12:30 to 2pm models wearing summer fashions from a variety of Montpelier retailers strutted their stuff and gave the crowd a taste of what’s hot for 2007. The energetic fashion show’s tiniest models were none other than a handful of bright-eyed Zutano toddlers, sporting the best of Zutano’s Spring/Summer 2007 Collectibles line. This season’s collection is filled with fun, fresh and flirty prints and light, airy fabrics. Playfully textured designs mix and match perfectly and make dressing for a day at the beach a breeze.

With an outpouring of support from local merchants and visitors that attended the event, Zutano stood out in the fashion week crowd and brought its whimsical mini-couture to the front page of this quaint and quiet Vermont city.

“Zutano is a national brand that supports independent retail boutiques and specialty stores located in downtown communities throughout the nation. It is essential to cultivate the dream of true entrepreneurialship in America, and Montpelier is one of those special places. It should be a model for other thriving downtown communities.” – quotes Michael Belenky – Zutano founder and president

"With the baby boom that is going on right now it is wonderful to know that we have an independently owned national brand right in our own backyard” – quotes Marietta Ryhne of Montpelier, VT“It is so much fun to see what’s new from Zutano right off the runway” – (mom) Stephanie Parrualt – of Barre, VT

Zutano children’s clothing sizes range from 0-6 / 6-12 / 12-18 / 18 – 24months as well as toddlers in 12m/ 24m /size 2 /3 /4 /5 /6 To purchase product from the images you see here go to: http://shop.zutano.com/

You can also visit www.zutano.com for the store location nearest you.